About RocketLeap

RocketLeap is AWS tooling and consultancy for fast-growing SaaS scale-ups. The goal is to help teams implement AWS best practices without the usual complexity or vendor lock-in, so AWS becomes a growth engine instead of an overhead tax. 

The brief

The founder brought me in to sharpen RocketLeap’s positioning and turn a strong technical offer into clear, compelling website messaging. The site needed to speak directly to the real buyers (CTOs / Heads of Engineering, developers, founders) and make the core offer easy to understand, trust, and act on. 

What I did

I worked 1:1 with the founder and led a 90-minute value proposition workshop to clarify:

• the ICP (mid-sized, fast-growing SaaS teams on AWS)

• the most urgent pains (unpredictable costs, developer bottlenecks, compliance/security risk, scaling bottlenecks)

• the “why now” triggers (funding, audits, incidents, growth pressure) 

From there, I validated and sharpened the narrative by analysing competitor sentiment and mapping RocketLeap’s differentiators into a productised story: a short, high-confidence review that finds savings, removes friction for developers, and closes obvious security gaps fast. 

Key messaging decisions

We anchored the website around three outcomes buyers care about: save money, move faster, lower risk

and made the offer feel tangible through a clear “what happens next” flow, proof points and an explicit guarantee. 

To support credibility, we also pulled technical complexity into simple frameworks (e.g., maturity indicators around cost optimisation, security/compliance, and AWS architecture leverage) so prospects could quickly self-identify where they’re stuck. 

Deliverables

• Core messaging and positioning for primary personas (CTO/Head of Engineering, developer champion, founder) 

• Website sitemap and wireframe (Miro and Figma)

• Full website copy, including offer structure and narrative flow (pain, promise, process, proof, CTA)

• Offer clarity for the QuickScan-style review, including outcomes-led language, pricing context, and guarantee messaging 

Outcome

RocketLeap ended up with a much clearer story: who it’s for, what pain it solves, and what results the offer is designed to deliver, without sounding like generic cloud consulting. The site now frames AWS as a controllable business lever, with a concrete review process and a stronger reason to book a call.