Website copy that gets your visitors from “hmmm” 🤔 to “hell yeah!” 🔥
Hire a native English conversion copywriter specialising in B2B SaaS
✅ 7-day turnaround ✅ Wireframes in Figma ✅ Pay per page
Booked through November. 2 December slots left.
Copy and content services
Content strategy & writing
€3200 per month, for 16 hours per week
Website messaging & copy
€1200 a page
Your landing page has one job: turn casual scrollers into paying customers.
But if your headline is vague, your offer is buried, or you’re asking for marriage on the first date? People bounce. And unlike an ex, they won’t leave a text explaining why.
Enter the Landing Page Roast & Rescue.
A fast, focused, one-time critique of your copy and messaging. You send me your page; I read it through the eyes of your most skeptical, caffeinated, impatient first-time visitor and tell you exactly where you're losing money.
What you get
A section-by-section 20-min video walkthrough of your page.
You’ll get prioritized rewrites you can easily implement. I won’t ever send you generic "make it punchier" notes.
A quick written breakdown of the highest-impact changes so you can fix them fast.
What I review
I’m dissecting your headline, your value prop, your offer structure, pricing presentation, objection handling, social proof, and that all-important Call to Action.
Turnaround: 3-5 business days.
Just so we're clear: This is an expert review, not a done-for-you rewrite. You’ll walk away knowing exactly what’s broken, how to fix it, and why.
My B2B SaaS messaging and copy process:
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In this hands-on Miro workshop, we follow a clear process to map your audience and features, translating them into a strong core value proposition.
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I use AI to analyse sentiment in your competitors' reviews to find their messaging weaknesses, and I interview your own customers to understand what truly matters.
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I use this research to decide on the main message for the copy and the best way to present it.
Step 1 - discovery and strategy
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I use Figma to lay out the page so it tells a good story, making sure buttons and customer quotes are in places where they'll work best.
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I write clear and simple copy that focuses on the problems and features your customers told us are most important.
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We'll then work together to get the copy just right, with up to two rounds of feedback and edits included in the project.
Step 2 - wireframing and copywriting
“If you want a copywriter who is status quo, move on. If you are looking for a sparring partner who will get the best out of your team, look no further.”
Ant Hodge, Head of Marketing, TicketSwap
Step 3 - delivery and guarantee
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The Figma file comes with notes explaining my thinking and includes two rounds of your feedback so we can get it just right.
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You'll get a simple view of your page that breaks down exactly what's changed and why, making it easy to see the improvements.
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I stand by my work for 60 days. If you don't get more demo requests, sign-ups or whatever success looks like for you, I'll rewrite the copy for free.
Proven results 🚀
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DutchFlowerBulbs: 66% growth in top 10 positions
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Amberscript: 120% YoY lead and traffic growth
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Formitable: Increased app conversions by 5%
I’m a SaaS copywriter based in Amsterdam, AKA the Silicon Canals. Though I’m originally from the UK.
I’ve worked in SaaS scale-ups for over a decade on everything from social media, UX design, content, SEO, marketing, PR, and copywriting. I know what it’s like to be in the trenches chasing KPIs.
Now, I partner with scale-ups, focusing on website copy and the occasional AEO/SEO article or eBook.
I…
✅ get results
✅ am super friendly
✅ always deliver on time and on budget
If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal.
Hey, I’m Phoebe 👋
What the people have to say
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![Professional headshot of a smiling man wearing a light blue collared shirt against a gray background]()
Phoebe did great work for Rocketleap and was wonderful to collaborate with. She helped build our complete website and customer success stories, which helped shape our business proposition. I often reacted to her work: This is such fantastic writing!
Steffan Norberhuis, Founder, Rocketleap
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![Smiling woman with long brown hair wearing a black shirt against a white background]()
Working with Phoebe was great! Super professional, provided great feedback and even helped me understand some of the benefits of our service we should mention that I hadn't thought of :) Everything was completed on-time and communication was excellent. Highly recommended!
Stacy Stubblefield, Founder, SocialIntern.ai
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![Portrait of a smiling man with styled dark hair, a trimmed beard, a red shirt, and a gold necklace against a plain white background]()
As always; loved working with you Phoebs. If anyone is looking for a beast that delivers top quality copy every single time, look no further. Phoebe is her.
Glenn van Roggen, Founder, Status Quo
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![Portrait of a man wearing a denim shirt over a white T-shirt against a bright green background]()
"Always happy to have you writing top notch copy for us Phoebe!"
Douglas Voeten, Head of Marketing, Atradius
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![Smiling bearded man with brown hair wearing a dark jacket]()
“She has a strong sense of SEO-friendly content and knows how to write in a way that is engaging to the reader.”
Onur Kaya, Growth Marketer, Amberscript
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![Smiling bald man in a dark button-up shirt against a bright pink background]()
"We needed website copy made from scratch that was clear, transparent and trustworthy - and that's exactly what we got. "
Rémon Wobbema, Founder, Eéble
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![Head-and-shoulders portrait of a smiling man wearing a white polo shirt against a white background]()
"There's a reason why ChatGPT hasn't taken her job. Phoebe knew perfectly how to communicate our product."
Niels Tukker, Founder, Recrubo.ai
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![Smiling woman outdoors at night with a brightly illuminated historic building in the background]()
" I can't recall any moment with Phoebe which wasn't full of laughter and energy. I feel proud to have worked with such as skilled writer."
Irma Barros, Head of Brand, HousingAnywhere
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![Smiling woman with dark shoulder-length hair wearing a bright yellow blazer and floral blouse against a light blue wall]()
"She thinks strategically and has developed a recognisable and relatable tone of voice perfect for the audience."
Rosie Birchard, Correspondent, DW News
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![Smiling bearded man wearing a beige fedora and denim shirt, with people blurred in the background]()
"Phoebe leaves no stones unturned and gets the job done. If you want someone who is status quo, move on."
Anthony Hodge, Head of Marketing, TicketSwap
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![Smiling man in a dark blazer and light blue shirt against a gray background]()
When we started building our product, we worked with Phoebe to build the copy for the website. Phoebe took time to understand what we are building, developed Miro boards and provided several options. We were happy we worked with Phoebe because it gave us a good starting point. In terms of working with Phoebe, she completed everything on time and most importantly took our feedback and refined the copy. Working with Phoebe was a pleasure and we’d love to work with her again.
Gopi Sukhavasi, Founder, Birdy AI
Website messaging samples
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Birdy
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Rocketleap
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MentorCloud
Work with a freelance SaaS copywriter that gets your business
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Working with other copywriters
❌ Disregard user experience
❌ Borrowing copy from other businesses
❌ Focusing on tone of voice over data
❌ Neglects customer research
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Working with me
✅ A strategic approach to messaging
✅ UX mindset to customer research
✅ Handles strategy and execution
✅ Straightforward and results-driven
Got a page that’s underperforming? Let’s turn your “hmm” into “hell yeah!”
Feel free to message me or book a call.
I’ll get back to you in a couple of hours.
Stuff people ask before they hire me
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Website copy is €1200 a page, so you only pay for the pages you need. Content strategy is €3200/month for 16 hrs/week.
Want to see how I think before committing? The €200 Landing Page Roast & Rescue is the cheapest way in. -
7 days from kickoff for most page copy. I’ve never blown a deadline and I’m not about to start.
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I rewrite it for free. If the new version doesn’t beat the old one, I keep fixing it until it does. The risk sits with me, not you.
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Less than you’d think. One 120-minute value prop workshop up front, then I handle the research, competitor analysis, wireframes and copy. You show up for the workshop and the feedback rounds (which happen in Figma); that’s it.
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AI (and writers borrowing from your competitors) gives you copy that sounds fine and converts badly. I write from real customer research and a decade in SaaS, with a UX mindset. You’re paying for copy that brings in sales.
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If you’re a B2B SaaS scale-up, almost certainly. Dutch, EU or US; growth or scale stage.