Hey. What’s up? Hello 👋

• I’m a SaaS copywriter who got started at an early age — As a kid, I experienced the gogglebox with hypnotised eyes. And it wasn't just the cartoons. It was the ads. To this day, I rarely skip the ads - the copy, the visuals, the editing - it fascinates me. That, and I don’t want to buy YouTube Premium.

• My academic background positioned me perfectly — My undergrad and graduate degrees focused on marketing, ethics, and digital business.

• I’m no stranger to data and analytics — I’ve worked in high-growth tech startups for a decade. All with a data-first mentality.

• I get SaaS — I managed marketing and wrote copy for VC-funded brands. I’ve spent countless hours reading, thinking, writing, and talking about SaaS copy.

• I write copy for clients like you — I’ve written copy for household brands like Just Eat Takeaway, Canva, Dettol, and ING. But my interest is in scaleups like TicketSwap, Amberscript, HousingAnywhere and many, maaaany more.

• I’m originally from the UK but live in Amsterdam — aka the “Silicon Canals”.

• I’ve been around the block more times than Jenny - I’ve learned, studied, and practiced SaaS copywriting, UX, and SEO for a decade. So, I know how to connect the dots and tie them all together to max conversions.

• I ❤️ electronic music, stand-up comedy, queer and feminist theory, pizza, and fad diets.