SaaS copywriting services
Content strategy & writing
€3200 per month, for 16 hours per week
You've got the product and the roadmap. What you don't have is the time to feed a content monster that’s always hungry.
Book me to write your:
Content strategy
SEO + GEO articles that rank and get cited by AI
Competitor comparisons, how-to guides, newsletter, email sequences, thought leadership, white papers and more.
Website messaging & copy
€1200 a page
As you grow, your product gets more complex and harder to write about.
Book me for:
A 120-min messaging & positioning workshop
Page design and messaging hierarchy (in Figma)
Final copy, ready to ship
Backed by a 60-day performance guarantee: if a page isn’t converting better than your previous one, I’ll rewrite it for free.
Your landing page has one job: turn casual scrollers into paying customers.
But if your headline is vague, your offer is buried, or you’re asking for marriage on the first date? People bounce. And unlike an ex, they won’t leave a text explaining why.
Enter the Landing Page Roast & Rescue.
A fast, focused, one-time critique of your copy and messaging. You send me your page; I read it through the eyes of your most skeptical, caffeinated, impatient first-time visitor and tell you exactly where you're losing money.
What you get
A section-by-section 20-min video walkthrough of your page.
You’ll get prioritized rewrites you can easily implement. I won’t ever send you generic "make it punchier" notes.
A quick written breakdown of the highest-impact changes so you can fix them fast.
What I review
I’m dissecting your headline, your value prop, your offer structure, pricing presentation, objection handling, social proof, and that all-important Call to Action.
Turnaround: 3-5 business days.
Just so we're clear: This is an expert review, not a done-for-you rewrite. You’ll walk away knowing exactly what’s broken, how to fix it, and why.
Got a page you just want to run by a senior copywriter?
Book me to get:
A review of your landing page
A Loom video breakdown of the good and the not-so-good
Summary of low-hanging fruit changes you can easily make yourself
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Revisions included
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Collaborative energy
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Performance guarantee
Stuff people ask before they hire me
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Website copy is €1200 a page, so you only pay for the pages you need. Content strategy is €3200/month for 16 hrs/week.
Want to see how I think before committing? The €200 Landing Page Roast & Rescue is the cheapest way in. -
7 days from kickoff for most page copy. I’ve never blown a deadline and I’m not about to start.
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I rewrite it for free. If the new version doesn’t beat the old one, I keep fixing it until it does. The risk sits with me, not you.
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Less than you’d think. One 120-minute value prop workshop up front, then I handle the research, competitor analysis, wireframes and copy. You show up for the workshop and the feedback rounds (which happen in Figma); that’s it.
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AI (and writers borrowing from your competitors) gives you copy that sounds fine and converts badly. I write from real customer research and a decade in SaaS, with a UX mindset. You’re paying for copy that brings in sales.
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If you’re a B2B SaaS scale-up, almost certainly. Dutch, EU or US; growth or scale stage.
My process:
No stress. No BS.
1. Initial call
Once we say hi, we'll dive into a quick chat about your business goals, timelines, and budget.
2. Quote
If we're a good match, I'll send a quote that covers everything we discussed. I work on a flat-fee basis, so you'll never be surprised!
3. Research
Whether we’re working on revamping your website or creating content, I’ll research your customers, competitors, and industry. For website messaging, this also includes a 120-minute value proposition workshop and a friendly customer survey.
4. Wireframing and content
I’ll wireframe your new pages in Figma and draft the copy. I’ll leave comments on my thought process so you get the full picture.
5. Feedback round
Once we’re ready, I’ll send you the files. All my project pricing includes two feedback rounds. If things aren’t right the first time, I’ll revise until it’s perfect. But I’m pretty confident we’ll never need to go beyond two.
Hey. What’s up? Hello!
If you’ve got questions, feel free to drop me a line.