Currently.

 

Haven’t figured out a title yet

phoebelown.com, Mar 2021 - present, Amsterdam NL

Giving entrepreneurship a whirl by helping SaaS start-ups with branding/tone of voice, creation, web page copy, UX writing/content design, and SEO and B2B content strategy. Also the occasional blog.

The old me.

 

Senior content specialist

Amberscript, Dec 2021 - Jan 2022, Amsterdam NL

Content strategy, localisation management, and word master for web pages, landing pages, blogs, eBooks, email campaigns, ad campaigns, social media, and UX. Trained and lead a team of 5 content writers.

 

Senior copywriter

Payvision, July 2020 - Dec 2021, Amsterdam NL

Content creation and juggling words for all things Payvision, spanning web pages, blogs, eBooks, email campaigns, social media, and UX.

 

Community manager and copywriter

TicketSwap, Dec 2018 - July 2020, Amsterdam, NL

Managing the TicketSwap community through social media and implementing new community features via the app. Writing copy for social media, blogs, in-app content, and UX.

Social media manager and lead copywriter

HousingAnywhere, Jan 2017 - Dec 2018, Rotterdam, NL

Managing the public face of HousingAnywhere. Content creation for social media, SEO, press, education materials, and UX. Lead a team of remote copywriters and localisation efforts.

 

Community coordinator

Just Eat UK, Jan 2015 - Dec 2016, London, UK

Community Management across social media and review sites. Building the social media calendar and scheduling content. Conceptualised copy that featured on national brand awareness campaigns.

Education.

 

MA Digital Marketing & Social Media - Merit

2014, Middlesex University, London

BA Business & Marketing - 2:1

2013, University of Greenwich, London

Skills and hobbies.

 

Tool kit

  • Adobe: After Effects, InDesign, Photoshop, Premier

  • Figma, Invision, Sketch

  • CMS HUB, Contentful, WordPress

  • Google Adwords, Analytics, Gsuite

  • Hubspot, SEMrush, Ahrefs

  • Looker, Mixpannel, PowerBI

  • Jira

  • Lingo Hub, Phraseapp

  • Conversocial, Hootsuite, SproutSocial

  • Windows 360, Macintosh

Skills

  • Content, PR, SEO, and Social Media strategy and execution

  • Community and influencer management

  • Project management

  • Implementing copy, design, and localisation processes

  • Writing blogs, case studies, chatbot dialog, email flows, FAQs, Google Ads, landing pages, onboarding/education materials, press releases, social media, and UX

  • British English, American English

  • Storytelling, editing, proofreading

  • Jobs-to-be-done, creating personas, customer journey mapping, usability testing, user interviews, and surveys

  • Agile, SCRUM

Fun

  • Creative writing

  • Dance, Disco, House, and Techno

  • Food

  • Gaming

  • Photography

  • Queer culture

  • Reading

  • Travelling

  • Being a show-stopping friend and all-round amazing person