Hire a native English conversion copywriter specialising in B2B SaaS
Website copy that gets your visitors from “hmmm” 🤔 to “hell yeah!” 🔥
✅ 7-day turnaround ✅ Wireframes in Figma ✅ Pay per page
Services
Content strategy & writing
€3200 per month, for 16 hours per week
Website messaging & copy
€1200 a page
Your landing page has one job: turn casual scrollers into paying customers.
But if your headline is vague, your offer is buried, or you’re asking for marriage on the first date? People bounce. And unlike an ex, they won’t leave a text explaining why.
Enter the Landing Page Roast & Rescue.
A fast, focused, one-time critique of your copy and messaging. You send me your page; I read it through the eyes of your most skeptical, caffeinated, impatient first-time visitor and tell you exactly where you're losing money.
What you get
A section-by-section 20-min video walkthrough of your page.
You’ll get prioritized rewrites you can easily implement. I won’t ever send you generic "make it punchier" notes.
A quick written breakdown of the highest-impact changes so you can fix them fast.
What I review
I’m dissecting your headline, your value prop, your offer structure, pricing presentation, objection handling, social proof, and that all-important Call to Action.
Turnaround: 3-5 business days.
Just so we're clear: This is an expert review, not a done-for-you rewrite. You’ll walk away knowing exactly what’s broken, how to fix it, and why.
Website messaging process:
Step 1 - discovery and strategy
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In this hands-on Miro workshop, we follow a clear process to map your audience and features, translating them into a strong core value proposition.
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I use AI to analyse sentiment in your competitors' reviews to find their messaging weaknesses, and I interview your own customers to understand what truly matters.
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I use this research to decide on the main message for the copy and the best way to present it.
Step 2 - wireframing and copywriting
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I use Figma to lay out the page so it tells a good story, making sure buttons and customer quotes are in places where they'll work best.
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I write clear and simple copy that focuses on the problems and features your customers told us are most important.
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We'll then work together to get the copy just right, with up to two rounds of feedback and edits included in the project.
“If you want a copywriter who is status quo, move on. If you are looking for a sparring partner who will get the best out of your team, look no further.”
Ant Hodge, Head of Marketing, TicketSwap
Step 3 - delivery and guarantee
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The Figma file comes with notes explaining my thinking and includes two rounds of your feedback so we can get it just right.
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You'll get a simple view of your page that breaks down exactly what's changed and why, making it easy to see the improvements.
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I stand by my work for 60 days. If you don't get more demo requests, sign-ups or whatever success looks like for you, I'll rewrite the copy for free.
Proven results 🚀
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DutchFlowerBulbs: 66% growth in top 10 positions
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Amberscript: 120% YoY lead and traffic growth
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Formitable: Increased app conversions by 5%
I’m a SaaS copywriter based in Amsterdam, AKA the Silicon Canals. Though I’m originally from the UK.
I’ve worked in SaaS scale-ups for over a decade on everything from social media, UX design, content, SEO, marketing, PR, and copywriting. I know what it’s like to be in the trenches chasing KPIs.
Now, I partner with scale-ups, focusing on website copy and the occasional AEO/SEO article or eBook.
I…
✅ get results
✅ am super friendly
✅ always deliver on time and on budget
If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal.
Hey, I’m Phoebe 👋
What the people have to say
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Phoebe did great work for Rocketleap and was wonderful to collaborate with. She helped build our complete website and customer success stories, which helped shape our business proposition. I often reacted to her work: This is such fantastic writing!
Steffan Norberhuis, Founder, Rocketleap
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Working with Phoebe was great! Super professional, provided great feedback and even helped me understand some of the benefits of our service we should mention that I hadn't thought of :) Everything was completed on-time and communication was excellent. Highly recommended!
Stacy Stubblefield, Founder, SocialIntern.ai
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As always; loved working with you Phoebs. If anyone is looking for a beast that delivers top quality copy every single time, look no further. Phoebe is her.
Glenn van Roggen, Founder, Status Quo
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"Always happy to have you writing top notch copy for us Phoebe!"
Douglas Voeten, Head of Marketing, Atradius
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“She has a strong sense of SEO-friendly content and knows how to write in a way that is engaging to the reader.”
Onur Kaya, Growth Marketer, Amberscript
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"We needed website copy made from scratch that was clear, transparent and trustworthy - and that's exactly what we got. "
Rémon Wobbema, Founder, Eéble
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"There's a reason why ChatGPT hasn't taken her job. Phoebe knew perfectly how to communicate our product."
Niels Tukker, Founder, Recrubo.ai
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" I can't recall any moment with Phoebe which wasn't full of laughter and energy. I feel proud to have worked with such as skilled writer."
Irma Barros, Head of Brand, HousingAnywhere
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"She thinks strategically and has developed a recognisable and relatable tone of voice perfect for the audience."
Rosie Birchard, Correspondent, DW News
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"Phoebe leaves no stones unturned and gets the job done. If you want someone who is status quo, move on."
Anthony Hodge, Head of Marketing, TicketSwap
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When we started building our product, we worked with Phoebe to build the copy for the website. Phoebe took time to understand what we are building, developed Miro boards and provided several options. We were happy we worked with Phoebe because it gave us a good starting point. In terms of working with Phoebe, she completed everything on time and most importantly took our feedback and refined the copy. Working with Phoebe was a pleasure and we’d love to work with her again.
Gopi Sukhavasi, Founder, Birdy AI
Website messaging samples
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Birdy
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Rocketleap
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MentorCloud
Work with a freelance SaaS copywriter that gets your business
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Working with other copywriters
❌ Disregard user experience
❌ Borrowing copy from other businesses
❌ Focusing on tone of voice over data
❌ Neglects customer research
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Working with me
✅ A strategic approach to messaging
✅ UX mindset to customer research
✅ Handles strategy and execution
✅ Straightforward and results-driven
Get SaaS copy that converts 🚀
I’m always up for new projects. So, if you want to collab, tell me a bit more about your content needs. We can set up a chat to see if we’d make a good team. No message is unwelcome, and I reply to everyone!
